Kendra Gaffin
Kendra Gaffin

Kendra Gaffin

As a co-founder of Sticky Growth, I’m dedicated to harmonizing human creativity and passion with the technological marvels of the modern era. My ambition extends beyond fleeting marketing tactics with superficial appeal, choosing instead to champion authentic representation, genuine values, and meaningful engagement.

Articles by 

Kendra Gaffin

StickyGrowth.co at CDS Conference 2024: Insights into AI-Driven Marketing and Digital Innovation

StickyGrowth.co at CDS Conference 2024: Insights into AI-Driven Marketing and Digital Innovation

This October, our team at StickyGrowth.co attended the CDS Conference 2024 in Valencia, Spain. Hosted at the stunning City of Arts and Sciences, the event was part of the Valencia Digital Summit (VDS) and drew over 12,000 professionals from 91 countries.

October 26, 2024
When Should You Hire a Fractional CMO?

When Should You Hire a Fractional CMO?

Explore the key scenarios where hiring a fractional CMO can benefit your business. Learn when it makes sense to bring in expert marketing leadership on a part-time basis to drive growth, optimize strategy, and maximize your ROI—without the full-time commitment.

September 3, 2024
Scaling Up? Get There Faster with a Fractional CMO

Scaling Up? Get There Faster with a Fractional CMO

Feeling the pressure as you scale up? Don’t let your marketing efforts fall behind. Discover how a Fractional CMO can provide the expert leadership you need to accelerate growth, optimize strategies, and drive results—without the full-time commitment or cost.

August 15, 2024
Is a Fractional CMO Model Right for Your Business?

Is a Fractional CMO Model Right for Your Business?

Tired of constant turnover in your marketing leadership? Discover how a fractional CMO can provide the stability and expertise you need to keep your marketing efforts consistent and effective.

July 23, 2024
Why Does Google Hate Your Website?

Why Does Google Hate Your Website?

Feeling targeted by Google's algorithm updates? Discover how these frequent changes could be quietly sabotaging your SEO efforts. Learn why this happens and discover practical strategies to turn these challenges into advantages for your website.

July 1, 2024
Strategy vs. Planning: The Wake-Up Call Your Marketing Needs

Strategy vs. Planning: The Wake-Up Call Your Marketing Needs

Ditch the planning rut and embrace strategic marketing. Learn why planning isn't enough and how to craft a winning strategy. Ready to take your marketing to the next level? Let’s go.

June 25, 2024
How Google's AI Overviews Are Rewriting the SEO Playbook

How Google's AI Overviews Are Rewriting the SEO Playbook

Uncover how Google's 2024 AI Overviews revolutionize search—and your SEO strategy. Learn how these AI-driven summaries could impact your traffic and explore practical strategies with Sticky Growth to leverage these changes for your business's success.

June 4, 2024
FAQ - What Is a Fractional CMO? 

FAQ - What Is a Fractional CMO? 

Discover the advantages of hiring a fractional CMO and how this flexible executive role can revolutionize your business. Learn how to choose the right candidate, integrate them into your team, and measure their impact. If you're looking to enhance your marketing without a full-time commitment, this guide offers all the key insights. Dive into our FAQ and elevate your marketing strategy with a fractional CMO today.

May 23, 2024
The Enduring Value of Authentic Storytelling

The Enduring Value of Authentic Storytelling

Explore the enduring power of authentic storytelling in marketing and discover how it eclipses AI-generated content in creating deep, meaningful connections with audiences. Learn how to seamlessly blend AI into your content creation process without sacrificing quality, human storytelling.

March 20, 2024
How Will Google AI Overview Disrupt Traditional Digital Marketing & SEO?

How Will Google AI Overview Disrupt Traditional Digital Marketing & SEO?

Google's AI Overview (formerly SGE) threatens traditional SEO strategies, emphasizing the need for a new, more user-friendly approach to content creation. This pressures marketers to rapidly adapt, facing the risk of obsolescence. Sticky Growth provides essential support to navigate these changes, ensuring your marketing remains effective and ahead of the curve.

May 23, 2024
Google SGE Basics - What You Need to Know

Google SGE Basics - What You Need to Know

The Google Search Generative Experience (SGE) is on course to disrupt the way we interact with search engines and change the game of SEO entirely. If not prepared, the release could spell big trouble for your brand's online visibility. Don't get caught off guard - stay up to date with the latest Google SGE developments and learn how to create a responsive, future-proof digital marketing strategy.

February 15, 2024